Alex Eagle set up her luxury London concept store in 2014, focusing on fashion and homeware with a refined, offbeat aesthetic. Her namesake label launched a year later, establishing a new uniform for the busy modern woman: crisp cotton shirts, seasonless silk dresses and wearable knits, with an emphasis on quality fabrics and timeless cuts. Rent and buy Alex Eagle today.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
